Met Police Detectives

A closer look at detectives

For the first time, the Met were giving Londoners the chance to become a Detective Constable, specifically opening up the opportunity to people from a diverse range of backgrounds. They were the first police service in the UK to do this. We created an integrated attraction strategy across a suite of channels, which re-framed the offer to make it more appealing to a female and Black, Asian and Multiple Ethnic Heritage audience.