West Yorkshire Police - Domestic Violence Campaign

Solutions beyond recruitment

Sometimes, we get asked to do things that are a little outside the recruitment space. When West Yorkshire Police talked to us about their external awareness comms campaign to highlight domestic violence, we knew we wanted to help. While they produced the creative, we supported the campaign with an advertising placement strategy. It was about ensuring that their important message was seen by their ideal audience. With the right mixture of online advertising and local radio, we made sure the media put their message exactly where it needed to be.